Table 1: Article Outline

  1. Introduction
  2. Understanding Instagram Stories 
  3. Why Instagram Story Games?
    1. Engage Followers
    2. Boosting Reach
    3. Building a Brand
  4. Top Instagram Story Games 
    1. Polls and Quizzes
    2. ‘This or That’ Games
    3. Interactive Stickers
    4. Gifs Challenge
    5. User-Generated Content Games
  5. How to Create Your Instagram Story Games 
    1. Using Instagram Features
    2. Using Third-Party Apps
  6. Instagram Story Games: Do’s and Don’ts 
  7. Conclusion
  8. Frequently Asked Questions (FAQs) 


Instagram Story Games: The Ultimate Guide


Instagram story games are interactive activities that users can post on their Instagram Stories to engage their followers. They are usually fun, creative, and interactive, which encourages followers to participate and interact with the user’s Instagram story.

Here are a few examples of Instagram story games:

  1. Bingo: The user posts a Bingo card with different statements or experiences on it, and followers can repost it with marks on the items that apply to them.
  2. This or That: In this game, the user posts a series of choices, such as “Coffee or Tea”, “Morning or Night”, etc. Followers can repost the story and circle or mark their preferences.
  3. Guess the Song: The user posts a series of emojis that represent a song title, and followers try to guess the song.
  4. Q&A: Instagram has an interactive sticker that lets users post questions. Followers can then respond directly in the story with their answers.
  5. Polls and Quizzes: Instagram also has poll and quiz stickers that can be used to post multiple-choice questions. Followers can tap on their answers, and the results can be viewed by the user.
  6. Challenges: Some users create challenge games, like drawing challenges, dance challenges, or fitness challenges. They post the challenge in their story and tag friends to encourage them to participate and repost the challenge in their own stories.

These are just a few examples of Instagram story games. They are a popular way to increase engagement on Instagram, as they encourage followers to interact with stories, repost them, and spend more time on the platform.

Understanding Instagram Stories

Instagram Stories is a feature on the social media platform Instagram that allows users to post photos and videos that vanish after 24 hours. This feature was launched in August 2016 as Instagram’s answer to the similar feature ‘Snapchat Stories’, which had been extremely popular on the Snapchat platform.

Here’s an understanding of Instagram Stories:

  1. Content: You can post images or videos to your Instagram Story, and these can be shot in real-time or selected from your device’s media gallery. This content is displayed in a slideshow format.
  2. Life Span: Unlike regular Instagram posts, Instagram Stories disappear from your profile and feed after 24 hours.
  3. Privacy: Your story follows the privacy settings of your account. If your account is set to private, only your followers can see your story. If your account is public, anyone can view your story.
  4. Engagement: Instagram Stories provide several interactive features like polls, question boxes, mention stickers, location stickers, hashtags, and more. These features encourage viewer participation and engagement.
  5. Creativity: Instagram Stories offer a range of creative tools, like filters, text, drawing tools, GIFs, and music, to make your stories more engaging and fun.
  6. Highlights: Although stories vanish after 24 hours, you can preserve them on your profile using the ‘Highlights’ feature. Highlights can be used to group old stories together by theme and allow them to be viewed by others even after they disappear from your story.
  7. Analytics: For business accounts, Instagram offers insights like impressions, reach, and engagement for each story, which can help businesses understand what type of content works best.
  8. Ads: Businesses can also use Instagram Stories to run short advertisements that appear between users’ stories.

Overall, Instagram Stories is a popular feature that provides an informal and engaging way to share content with your followers. It allows for a level of creativity and immediacy that differs from the more curated nature of the regular Instagram feed.


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Why Instagram Story Games?

Instagram story games offer a unique, interactive way to connect with your followers.

Engage Followers

“Engage followers” means to interact and involve your social media audience in a way that captures their attention, encourages participation, and builds a connection with them. When you engage your followers, you’re aiming to create a sense of community, loyalty, and interest around your content and brand.

Engaging followers on social media, such as Instagram, Facebook, Twitter, or any other platform, involves various actions and strategies:

  1. Replying to Comments: Responding to comments and messages from your followers shows that you value their input and encourages further communication.
  2. Asking Questions: Positing questions in your posts or stories encourages followers to respond, share their thoughts, and engage in conversations.
  3. Running Polls and Surveys: Creating polls or surveys allows followers to vote on different options and gives them a chance to actively participate in decision-making.
  4. Hosting Giveaways and Contests: Organizing giveaways or contests can attract attention and encourage followers to take specific actions to participate.
  5. Sharing User-Generated Content: Featuring content created by your followers showcases their contributions and fosters a sense of community and appreciation.
  6. Using Interactive Features: Utilizing interactive stickers, like polls, questions, and quizzes, in Instagram Stories or other platforms encourages followers to interact directly with your content.
  7. Offering Valuable Content: Providing informative, entertaining, or inspiring content keeps followers interested and eager to engage with your posts.
  8. Acknowledging and Celebrating Milestones: Recognizing milestones or achievements of your followers or your brand shows appreciation and strengthens the bond with your audience.

Engaging followers is essential for building a loyal and active community around your brand or content. It can lead to increased reach, visibility, and positive interactions, fostering long-term relationships with your audience.

Boosting Reach

“Boosting reach” in the context of social media and digital marketing means increasing the number of people who see your content. It’s about expanding the visibility of your posts, campaigns, or profile to a larger audience, thereby increasing the potential for engagement, clicks, conversions, or other desired actions.

Here are several strategies to boost your reach on social media platforms:

  1. Use Relevant Hashtags: Using popular and relevant hashtags can help your content appear in searches or discovery feeds, reaching people who might not already follow you.
  2. Post Engaging Content: The more people engage with your content (by liking, commenting, sharing, or saving it), the more platforms like Instagram, Facebook, or Twitter are likely to favor it in their algorithms, showing it to more people.
  3. Post at Optimal Times: Posting when your audience is most active can increase the chance of your content being seen and interacted with.
  4. Utilize Paid Advertising: Most social platforms offer paid advertising options, like sponsored posts or ads, which can significantly increase your reach to targeted demographics.
  5. Collaborate with Others: Collaborating with other users, influencers, or brands can expose your content to their followers, increasing your reach.
  6. Engage with Your Audience: Regularly interacting with your followers and other users can boost your visibility on the platform.
  7. Share User-Generated Content: Sharing content created by your followers or customers can encourage them to engage with you more often and may attract attention from their followers as well.
  8. Use All Platform Features: Utilize all features the platform provides, like Instagram Stories, Reels, or Facebook Live. These often have their own discovery mechanisms separate from the main feed.

Building a Brand

Building a brand refers to the process of creating a distinct image and identity for a business or product in the consumers’ mind. It involves shaping how people perceive and experience your business, and establishing a consistent presence that separates you from competitors.

Here are key components involved in building a brand:

  1. Brand Identity: This includes all the visual elements associated with your brand, such as your logo, color palette, typography, and any other visual elements that represent your business. These should be consistent across all platforms and channels.
  2. Brand Voice and Personality: This is the tone and style of your communication. It might be formal or casual, humorous or serious, youthful or mature, depending on what best suits your target audience and business values.
  3. Brand Values and Mission: These are the core principles that guide your business. They communicate what you stand for and what purpose you serve beyond making a profit.
  4. Target Audience: Clearly defining who your ideal customers are helps to tailor your brand messaging and offerings to meet their specific needs and preferences.
  5. Brand Promise: This is a unique value proposition that sets you apart from your competitors. It’s a promise of what customers can expect from your products or services.
  6. Brand Awareness and Recognition: Building a brand also involves increasing its visibility and recognition. This can be achieved through marketing strategies, advertising, content creation, and public relations efforts.
  7. Customer Experience and Relationship: How customers interact with your brand at every touchpoint, from discovery to purchase and post-purchase support, plays a crucial role in shaping their perception of your brand.
  8. Consistency: Consistency in your brand’s look, feel, and messaging across all channels and touchpoints is crucial for building recognition and trust.

Top Instagram Story Games

If you’re ready to dip your toes in the Instagram story games pool, here are some popular formats to consider:

Polls and Quizzes

Polls and quizzes are fun ways to engage your audience and gather valuable insights about their preferences.

‘This or That’ Games

This is a game where you offer two options, and followers choose their favorite. It’s a simple yet effective way to increase interaction.

Interactive Stickers

Instagram’s interactive stickers, like the question sticker or countdown sticker, can be used to create engaging games.

Gifs Challenge

Challenging your followers to a gifs challenge is another exciting way to boost engagement. Ask them to respond with a gif that describes their mood, a favorite movie, etc.

User-Generated Content Games

These are games where followers create and share content related to your brand, providing social proof and promoting your brand.

How to Create Your Instagram Story Games

Using Instagram Features

Instagram offers various features that can be used to create engaging games. Use interactive stickers, create a poll, or start a countdown. The only limit is your creativity!

Using Third-Party Apps

You can also use third-party apps that offer more customization options. Design your game, upload it as an image or video to your story, and voila!

Instagram Story Games: Do’s and Don’ts

There are a few things to keep in mind when creating Instagram story games. Keep it simple, make it fun, and ensure it aligns with your brand. Avoid over-complicating the game and always respect your followers’ time and opinions.


Instagram story games offer a powerful tool for engaging followers, increasing reach, and building a robust brand presence. With endless possibilities, it’s time to start exploring and let your creativity shine!

Frequently Asked Questions (FAQs)

  1. What are Instagram Story Games? Instagram story games are interactive content created within Instagram stories to boost follower engagement and reach.
  2. How do I create Instagram Story Games? You can create Instagram story games using Instagram’s built-in features or third-party apps for more customization options.
  3. Why should I use Instagram Story Games? Instagram story games help increase follower engagement, boost your reach, and build your brand’s personality.
  4. What are some popular Instagram Story Games? Popular games include polls, quizzes, ‘This or That’ games, interactive stickers games, gifs challenge, and user-generated content games.
  5. Can I use Instagram Story Games for business? Yes, businesses can use Instagram story games to engage with their audience, gain valuable insights, and promote their products or services in a fun and interactive way.